Our story
A Better Way began in Tennessee, born from the real-world experiences of Heath Eslinger and Eric Phillips. After years of coaching, they recognized a troubling pattern: athletes, parents, coaches, and organizations were losing sight of the true joy that should define the athletic journey and life itself. Too often, the pressure to win overshadowed the fundamental purpose of sports, growth, connection, and empowerment.
Determined to restore this lost joy, Heath and Eric founded A Better Way to train coaches and educate parents on discovering what truly matters in youth sports. They developed an innovative online educational system that provided practical tools to help the youth sports community remember why they fell in love with sports in the first place.
Word of their approach spread throughout Tennessee, and local organizations began reaching out to Heath and Eric to speak at events and training sessions. They recognized a critical need in smaller schools where math teachers, English teachers, and other educators were being asked to coach sports without proper training. These dedicated teachers wanted to help their students succeed, but lacked the coaching fundamentals that could make the difference between a positive and negative athletic experience.
